Research In Motion (RIM) Limited, maker of the BlackBerry®, is a Canadian company experiencing massive growth in volume output, staffing, and manufacturing infrastructure. The combined pressures of a rapidly expanding customer base and shortened product lifecycles have led the company to add more contract manufacturers to the supply chain, which means that more complex decisions need to be made in less time. Existing software was not up to the challenge, so the implementation of a new decision support tool was essential to keep RIM positioned as a market leader.
About Kinaxis
Kinaxis delivers a cloud-based solution at the heart of planning and response management for value chain operations. Large manufacturing companies with complex supply chain networks and volatile business environments rely on
RapidResponse
for collaborative planning, continuous performance monitoring, and coordinated response to plan variances across multiple areas of the business. With RapidResponse, enterprises are able to attain a control tower solution that encompasses a full spectrum of supply chain related business processes, including such functions as:
S&OP,
supply and capacity planning,
demand planning,
and
supplier collaboration.
As a result, Kinaxis customers have replaced disparate planning and performance management tools and are realizing significant operations performance breakthroughs. From a single product, customers are able to make both long-term and real-time demand and supply balancing decisions quickly, collaboratively, and in line with the shared business objectives of multiple stakeholders.