Want More C-Suite Support? Change Your Message!
By blog.sourcinginnovation.com, posted on 10/12/2011 at 1:11 PM
Cost Reduction and Value Enhancement are important messages, but if the CEO/CFO aren't smart enough to understand the message, or don't believe the message, start by focussing on their vanity. Specifically, as this recent CPO Agenda article on the multiplier effect points out, a CPO should focus on how the CEO and CFO can use Supply Management as ... (Read More)
