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demand management and customer service
Demand Management and Customer Service: Improve Customer Service and Revenue
Increasing competition combined with decreasing loyalty create a critical need to drive improvements in customer service and revenue. While sales and operations planning software and demand planning systems build a better plan, the challenge is that the plan will never be completely right.
The need today is to enhance demand sensing and increase collaboration with customers to gain a consensus on true demand and quickly spot misalignments with the current state of supply. Demand management and customer service decision makers need to quickly sense misalignments and drive more profitable responses by shaping demand and rapidly allocating finished goods supply in response to daily changes inside the sales and operations planning horizon.
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