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RapidResponse
A New Era of Supply Chain Management Surprise and Compromise
The most urgent problem facing manufacturers today is that they build a world according to Deming, but they live in a world dominated by Murphy. Manufacturing success today is increasingly defined by the speed and effectiveness of reacting to omnipresent real world changes.
Historically, the impact of last minute change and variations were absorbed by loyal customers and covered by manufacturing "fat" — high margins and excess inventory, capacity, time cycles, and more. Today these buffers must be slashed to be competitive and customers are ever more demanding and fickle.
The competitive necessity to outsource brings with it increasing complexity and unique challenges in responding to these challenges.
The global economy has elevated this problem from annoying to urgent. To be competitive in today's global economy requires organizations to develop better plans and excel in dealing rapidly and profitably to plan variations.
- “Today, we function in a totally different environment — 24/7 communication, customers and operations on six continents, and an extremely competitive global marketplace that demands speed, efficiency and quality.”
- Dave Everitt | President, John Deere AG | February 2007

Kinaxis RapidResponse: A New Paradigm in Supply Chain Management
Kinaxis™ RapidResponse™ represents a new paradigm in supply chain management critical in this new era. Unlike disparate legacy supply chain planning systems built around black-box optimization technologies and used by a small number of highly trained experts, RapidResponse is a single on-demand service used by tens or hundreds of users to solve multiple supply chain challenges.
Unique core capabilities enable RapidResponse to deliver proven results to the following supply chain management business challenges:
- Supply chain visibility
- Demand management
- Supply management
- Sales and operations planning (S&OP)
- Supply chain risk management
RapidResponse also delivers support for lean manufacturing initiatives.

RapidResponse is able to solve such diverse supply chain management challenges because of its unique architecture that delivers collaborative and integrated demand-supply planning, monitoring and response to change. The results are better supply chain planning and response to change, with direct business benefits to manufacturing and supply chain management, demand management and customer service and finance staff.
And, because RapidResponse is an on-demand service that can be deployed and delivering value within weeks, your investment is aligned with the value you realize, up-front costs are limited, and the financial risks to your company are reduced.