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overview
Breakthrough Customer Service and Operations Performance Inside the Sales and Operations Planning Horizon
In the quest to become more customer-focused, many companies struggle for breakthroughs in customer service and operations performance inside the sales and operations planning (S&OP) horizon. The reason is simple — you can't plan the customer. Kinaxis™ RapidResponse™ empowers companies to achieve new levels in customer satisfaction and operations performance by rapidly and more profitably responding to constant changes in demand, supply and product. Front-line supply chain staff gain the tools for risk tradeoff and response to daily changes inside the sales and operations planning horizon.
- “Supply chain variability is one of the chief threats to profit margins, and in some industries this can be as high as 100%.”
- David Caruso, AMR Research, "Demand-Driven Supply Networks: SCM Done Right" (November, 2003)

Innovative Capabilities Drive Breakthroughs in Operations Performance
RapidResponse core capabilities are the essential drivers for Response Management success:
Personal Alerts™Proactively Focus Stakeholders on Urgent ExceptionsPersonal Alerts provide exception-based notifications of supply and demand conditions via email, web and flat file. Users define role-specific alerts with their own thresholds and conditions. Alerts are centrally managed using Message Center. |
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Active Spreadsheets™Multi-Enterprise Single View of the TruthActive Spreadsheets aggregate data from multiple sources using secure Glass Pipeline™ technology to deliver an accurate view of business realities to all stakeholders. Users leverage information in role-based, spreadsheet views that are easily configured to their needs. Anomalies and trends are easily spotted using waterfall reports on historical data. Change impact analysis occurs immediately with AlwaysOn Analytics™ to drive decision support. |
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Resolution Engine™Collaborative Assessment of "What-If" ScenariosResolution Engine fosters collaborative simulations on operational data for risk tradeoff and response. TeamForm™ automatically identifies decision makers needed to solve problems from across your multi-enterprise supply chain. Best practices are easily documented and published. |
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Live Scorecard™Scoring of Response AlternativesLive Scorecard ranks and aligns action alternatives with goals in real-time so you can identify the impact of proposed decisions prior to execution. Complete control over metrics and weighting ensures actions are always aligned with current priorities. Drill down through results to establish their root causes. |
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Response Management Delivers Operations Performance Results
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When their largest retail customer changes its order mix, Coty meets the demand immediately to maintain the customer's order priority. Before RapidResponse, Coty had no way of understanding the impact of those changes. With RapidResponse, they know within hours and manage the effects on other orders. |
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By helping supply chain management and manufacturing teams collaborate more efficiently with customers, suppliers, and internal operations, RapidResponse is saving Raytheon $1.8 million in excess inventory each week. |
RapidResponse for Demand Management is an on-demand service for the demand-side of a company. RapidResponse for Manufacturing is an on-demand service for the supply-side of a company. Together, the integrated end-to-end RapidResponse service provides supply chain teams the tools for risk tradeoff and response from the customer down to the product component level.
Read the Kinaxis white paper to find out why Response Management is the answer to fulfillment network and supply chain volatility.






