products RapidResponse for Demand Management

Responsive Demand Management Drives Customer Satisfaction and Operations Performance

As companies move from an internal, push model to a more customer-focused, pull model, the need for responsive demand management processes that can drive improvements in customer satisfaction, revenue attainment and operations performance becomes critical.

The need for last-minute flexibility together with increasing complexity and limited visibility of the global fulfillment network makes it a challenge for brand owners to capture and consolidate multiple forecasts. The difficulty of merging supply and demand visibility into a single cohesive, collaborative response often prevents managers from realizing the full impact of decisions before they are made. Constant changes in supply, demand and product are difficult to manage, impossible to predict, and can trigger a steady erosion of customer satisfaction, margins and market share. With RapidResponse™ for Demand Management, quick, insightful, best-practice decisions ensure proactive management of these situations as they happen.

Response Management Empowers People to Improve Customer Satisfaction

Kinaxis™ RapidResponse for Demand Management is an on-demand Response Management service that empowers demand management, sales and customer service decision makers to quickly sense demand and supply misalignments and drive more profitable responses by shaping demand and rapidly allocating finished goods supply in response to daily changes inside the sales and operations planning (S&OP) horizon. With RapidResponse for Demand Management, action teams utilize personal alerting, multi-enterprise visibility, collaborative "what-if" analysis and rapid decision support to achieve superior customer service and revenue attainment.

RapidResponse for Demand Management empowers demand managers, customer service, sales operations and finance with tools to:

• Compress the time to action through proactive, exception-based alerts
• Ensure all stakeholders have a shared view of business realities
• Streamline forecast collaboration and consensus
• Proactively resolve demand and finished goods supply misalignments
• Power next generation Sales and Operations Planning

When combined with RapidResponse for Manufacturing, the integrated end-to-end RapidResponse service provides supply chain teams the tools for risk tradeoff and response from the customer down to the product component level.

Make Informed, Best-Practice Decisions

Using a single decision-making tool rather than a variety of custom developed, high maintenance point solutions or traditional demand planning systems, RapidResponse provides manufacturers with demand management, order management and fulfillment solutions to rapidly evaluate the impact of unexpected changes on all aspects of their business to quickly make informed, best-practice decisions.

To learn how Kinaxis RapidResponse for Demand Management can help you improve customer satisfaction and revenue attainment and achieve superior operations performance download the datasheet.

“Using RapidResponse, we now have a consistent, succinct Purchasing, Sales and Inventory (PSI) process that dramatically enhances our ability to achieve our desired results. With reliable demand and supply data consolidated in one place, we spend significantly less time on data gathering and more time on analysis and decision-making – which is where the business value lies.”

Thomas Kossmehl, senior expert, IS division, Toshiba Europe GmbH