Kirsten Watson, Kinaxis

As Vice President, Marketing, Kirsten is responsible for directing the company’s global investments in lead generation, brand management and awareness. She oversees a number of teams including corporate, product, and content marketing, as well as marketing operations. With more than two decades of experience in the software industry, she has played a pivotal role in developing Kinaxis’ innovative ventures in search engine optimization, digital advertising, social media, event experiences, and the positioning of her colleagues as thought leaders in the supply chain industry.

Her work has helped earn the company numerous accolades for its marketing efforts, including a Gold Stevie Award for its highly regarded annual user and training conference, and two awards for outstanding B2B marketing campaigns from well-known publications.

Prior to joining Kinaxis, Kirsten held senior strategic marketing positions for a number of other high tech organizations, including Natural Convergence, Cloakware, Nortel, Corel, and OCRI. She was also the founder and CEO of

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