Is your industry competition like swimming with sharks?

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We recently presented at an execTALKS session from the Ottawa Centre for Research and Innovation (OCRI) called “Swimming with the Sharks – The Kinaxis Story.” This session featured Kinaxis’ very own John Sicard (COO), Mark Mototsune (VP of research and development), and Bill Dubois (business consultant/resident comedian). The focus of this session was to showcase how Kinaxis effectively competes against the likes of monster organizations such as SAP and Oracle. In typical Kinaxis style, we didn’t stick to the regular session format. We added our own flare and presented in a Late Late Supply Chain Show format. Overall, the session was informative and funny! To get straight to the meat of the interview, go to the 9:20 mark where John and Mark share stories on:

  • the company's history;
  • transition to SaaS;
  • management model and style;
  • marketing strategies; and
  • future strategic initiatives.

The entire 35 minutes session was recorded and posted to the OCRI website. Check it out: http://tv.ocri.ca/2011/06/28/swimming-with-sharks-the-kinaxis-story/

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