CPG companies recognize limitations of planning optimization

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Forgive the self-promotion but we are so proud to have formally announced the RapidResponse deployment at Unicharm today. Unicharm is the largest manufacturer and distributor of diapers and other consumer sanitary products in Asia. They implemented RapidResponse (replacing existing supply chain planning solutions) so they could move away from the limitations of statistical-based planning systems. With RapidResponse, Unicharm can complete planning calculations in five minutes—a process that previously took 12 hours. In a news release distributed today, Unicharm said:

“We chose RapidResponse for its unparalleled ability to allow us to effectively manage our supply chain in today’s environment given the urgent and explicit need for supply chain visibility, simulation, and collaboration capabilities.”

It’s so humbling hearing it directly from the customer! Check out what other customers are saying about us in the Executive Perspectives section on Kinaxis TV.

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