Headquartered in Tokyo, Nikon Corporation is the world leader in digital imaging, precision optics and photo imaging technology. Nikon has three major divisions, the largest of which is the Imaging Products division, consisting largely of digital cameras, film cameras, lenses, photographic accessories, software and other products. The Imaging Products division has manufacturing and sales sites throughout Asia Pacific, Europe and North America and ships more than 100-million camera units each year.
The Challenge and Benefit
In the explosive digital imaging marketplace, Nikon faces challenging business conditions and rising competitive pressures. The multiple planning processes and systems Nikon implemented over the years proved to be unfit to support the short product lifecycles, as well as the ever-growing number of plan exceptions as a result of the volatility in demand and supply. Ultimately, the company’s systems and its use of various Excel spreadsheets were perpetuating long planning cycles, and manual processes, which was at direct odds with the fast-paced nature of the industry.
Upon assessing a number of solutions, Nikon concluded that Kinaxis® RapidResponse® was the best – and only – solution that could address the company’s full spectrum of requirements.
Overall, the solution provides Nikon with the ability to access accurate and up-to-date information in a flexible, easy-to-use spreadsheet interface embedded with powerful analytics that is automatically populated with live data feeds from Nikon’s existing transactional system. With information from multiple sites and divisions consolidated in RapidResponse, users are able to model data in real-time to instantly simulate and share countless “what-if” demand and supply scenarios facilitating more accurate planning, as well as the necessary mid-cycle assessments that can ensure ongoing alignment of daily actions (and reactions) with Nikon’s critical corporate goals.