Kinaxis RapidResponse selected by Santen for supply chain planning

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Santen Pharmaceuticals has begun a significant transformation of its global supply chain environment. Santen is headquartered in Osaka, Japan and the company sells ophthalmic pharmaceutical products in approximately 60 countries. The company was looking for a single end-to-end planning platform that would reduce global planning cycle times and raise efficiency. I’m thrilled to share that Santen Pharmaceuticals has selected Kinaxis RapidResponse for supply chain planning. Following a thorough evaluation, Santen selected Kinaxis RapidResponse because of its concurrent planning capabilities. With the deployment of RapidResponse, Santen will reduce global planning times, manual activity and eliminate the use of multiple disconnected spreadsheets. Having a consolidated view of the entire supply chain, Santen will plan for its expected performance, monitor its progress, and respond to variations to the plan as reality hits. Here's a quote from Frank Binder, VP, Global Supply Chain Management at Santen:

“We chose Kinaxis to develop a consolidated view of our entire supply chain to collapse decision cycle times by connecting all links in our supply chain,” said Frank Binder, PhD, Vice President, Head of Global Supply Chain Management, of Santen Pharmaceutical. “Through RapidResponse, we will remove supply chain planning functional boundaries and gain the critical capabilities to drive tangible business outcomes. We look forward to growing our partnership.”

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