This global electronics manufacturing services (EMS) provider serves original equipment manufacturers in communications and computer hardware industries. Industry-leading flexibility in manufacturing and exceptional customer service ensures that the company’s customers reach volume and profitability with maximum acceleration. That’s why collaborative partnerships with customers are a cornerstone of the company’s value proposition, making customer responsiveness and service paramount to maintaining a competitive edge in this highly dynamic industry.
The Challenge and Benefit
The company faces the daily challenges of operating in a volatile environment with a broad range of customers – each with its unique requirements – and multiple, geographically dispersed manufacturing sites. Given its priority of customer responsiveness, the EMS provider needed to improve data availability and analysis to support decision-making and efficient demand response to dynamic customer needs.
Kinaxis RapidResponse provides the company with the ability to rapidly resolve changes across the supply chain. Users can access accurate and detailed information in an easy-to-use spreadsheet-like interface embedded with enterprise resource planning (ERP) analytics and automatically populated with live data feeds from the company’s ERP system. Participants from across various functional groups can instantly model ERP data to simulate and share the impacts of countless what-next analysis scenarios in response to changes in supply, demand and product. They can then rapidly score these scenario alternatives against set performance metrics to ensure decisions are aligned with corporate goals.
RapidResponse offers key functionalities not found in traditional planning systems (e.g., allocation and pegging of components to sales orders, clear visibility of projected delivery dates of demand records, prioritization of material requirements planning (MRP) exception messages, and business metrics and trend analysis/reporting).