The company referenced in this case study is a global electronics manufacturing services (EMS) provider that serves original equipment manufacturers in technology related industries such as communications and computer hardware. Industry leading flexibility in manufacturing and exceptional customer service ensures that the company’s customers reach volume and profitability with maximum acceleration. As such, collaborative partnerships with customers are the cornerstone to the company’s value proposition, making customer responsiveness and service paramount to maintaining a competitive edge in this highly dynamic industry.
The Challenge and Benefit
The company faces the daily challenges of operating within a volatile environment, addressing a broad range of customers—each with its unique requirements—and managing multiple, geographically dispersed manufacturing sites. Given its priority of customer responsiveness, the EMS provider needed to improve data availability and analysis to support decision making, as well as demand response times for dynamic customer needs
Kinaxis® RapidResponse® provides the company with the ability to drive rapid resolution to persistent changes across the supply chain. Users can access accurate and detailed information in an easy-to-use spreadsheet-like interface embedded with ERP analytics and automatically populated with live data feeds from the company’s ERP system. Participants from across various functional groups can instantly model ERP data to simulate and share the impacts of countless “what-if” analysis scenarios in response to changes in supply, demand and product. They can then rapidly score these scenario alternatives against set performance metrics to ensure that decisions are aligned with corporate goals.
The RapidResponse solution offers key functionalities not found in traditional planning systems (e.g. component to sales order allocation and pegging, clear visibility of projected delivery dates of demand records, prioritization of MRP exception messages, and business metrics and trend analysis/reporting to name a few).