Consumer products

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Supply chain planning that keeps your customers happy

Your supply chain’s complexity should never be the reason your customers can’t buy the goods they want . Fixing that pain point can be tough when you have to deal with volatile demand, dynamic pricing, channel complexity and more – all with faster new product introduction timelines. Find out how you can gain greater supply chain visibility and agility to meet consumers’ ever-changing needs.

What makes our technology right for you?


End-to-end visibility

End-to-end visibility across your entire supply chain with detailed traceability across tiers so you can deliver on your promises of sustainability, safety and social responsibility.

Configurable views and automated alerts

Configurable views and automated alerts that make it easy to monitor conditions like product expiry dates – giving you time to redeploy inventory or launch promotions to keep product moving.

Connects data, people and processes

A single solution that seamlessly connects data, people and processes to ensure your customers can buy their items, where, when and how they want.

CPG-specific AI for forecasting and optimization

World-leading AI and machine learning from Rubikloud, a Kinaxis company, harnesses your first-party, retailer POS, and external data to provide actionable insights, accurate demand forecasts, and optimized trade promotions for consumer packaged goods enterprises. Learn more.

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Digital supply chain transformation at P&G

P&G touches the lives of billions every day. It has overcome multiple disruptions to deliver on its promise to customers globally.

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Trusted by consumer goods customers

These consumer goods companies changed their approach to supply chain planning with RapidResponse.

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One platform. Endless concurrent planning possibilities.

Sales and operations planning/integrated business planning in minutes instead of days (or weeks)

Set financial targets. Measure progress. Identify gaps between supply and demand. And re-balance plans so you can maximize opportunities, minimize risk and keep your business profitable in today’s volatile environment.

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Supply and demand alignment in half the time

Complete, continuous visibility into whether demand plans can support material and capacity constraints and the agility to execute on those plans all the way down to the shop floor.

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Respond to forecast changes in record time.

Stop guessing. Start planning. Create realistic consensus-based plans and proactively monitor and improve forecasts and order status. So you can maximize revenue, minimize costs and keep your customers happy.

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Cut inventory and reduce stockouts.

Develop targeted inventory improvement solutions. Simulate changes to inventory policies. And understand and balance trade-offs between on-time delivery, revenue risk and inventory. So you can drive service levels up and costs down.

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Take control of your supply chain in seconds.

Take control over what’s happening across your supply chain – from strategy through operations – with a real-time view of your entire ecosystem. Break down functional silos. Collaborate across company boundaries. And gain insights into risks and opportunities.

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Concurrent visibility in six weeks or less

Manage risk by monitoring key financial and data integrity metrics. Understand the impact of changes by creating and analyzing supply-related scenarios. And stay ahead of challenges and opportunities with concurrent visibility across your supply chain.

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RapidResponse to eliminate silos

Break down data silos and manage every aspect of your production, distribution and inventory with precision, control and responsiveness to real-time changes. RapidResponse offers the planning capabilities you need to deliver the high-quality products customers expect.

Putting the consumer back in the consumer products supply chain

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Solve your supply chain pain points

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Contact Kinaxis today to see the possibilities

The world’s best companies use RapidResponse to manage supply chain volatility.

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