Kristin Russel

Kristin Russel is Chief Marketing Officer at Kinaxis, where she leads the company’s global marketing organization, overseeing marketing strategy, corporate and market positioning, digital and brand marketing, communications, and go-to-market initiatives. She is responsible for advancing the Kinaxis brand, strengthening customer and partner engagement, and supporting the company’s continued global growth. 

A seasoned marketing executive and recognized industry leader, Russel brings extensive experience scaling technology companies, building high-impact brands, and driving growth through innovative marketing strategies. Prior to joining Kinaxis, she served as Chief Marketing Officer at symplr, where she led the development and execution of the company’s comprehensive marketing strategy across branding, digital and product marketing, public relations, community outreach programs, and channel partnerships. 

Before symplr, Russel led marketing at Quest Analytics and Carrot Inc., and held senior marketing leadership roles at Humana, Cerner, and Omnicell. She is also a successful entrepreneur, having founded the fintech company Anachron, which was later acquired by ING Bank. 

Russel has been recognized as one of PR Daily’s Top Women in Marketing and was named to the 2026 B2B CMO 100, honoring marketing leaders shaping the future of B2B go-to-market strategy. 

She is also a two-time Stevie Award winner and a Fellow of the American College of Health Data Management. She holds a bachelor’s degree from McMaster University, an MBA from École Supérieure de Commerce in France, and a Master of Public Administration degree from Carleton University.