The Challenge and Benefit
P&G has to plan supply and demand for its products multiple times a day, constantly adjusting its shipping and manufacturing. The company wanted to cut down on the time it took for its supply chain planners to complete manual daily tasks and increase its operational efficiency. Using RapidResponse’s concurrent planning tools and real-time data management, tasks that took its team hours now only take minutes, giving it more time to be proactive instead of reactive. P&G now considers its supply chain to be a significant competitive advantage.