The COVID-19 pandemic has impacted businesses on a global scale. Government lockdowns and quarantined living have significantly changed consumer behaviour and shopping patterns. These shifts are not only leading to a number of current challenges, but they will also impact forecasting, inventory allocation and promotion planning in the medium and long terms of this situation. In this short video we:
- Identify three things that we are hearing from our retailer partners
- Highlight how our customers could conduct promotion planning to shape demand in the short and medium-term
To learn more about how we can help your business forecast and promotion plan, check out these resources.