Kinaxis® (TSX:KXS), provider of RapidResponse®, a leading cloud-based supply chain management solution based on concurrent planning, has named Jay Muelhoefer as Chief Marketing Officer. In this executive role, Muelhoefer will lead strategies to elevate awareness of Kinaxis’ brand and breakthrough vision of digital supply chain transformation, enhance demand generation initiatives and strengthen the teams and processes that link market requirements and Kinaxis’ revolutionary RapidResponse platform.
“I’ve tracked the growth and success of Kinaxis and have been impressed by the company’s ability to deliver the unique benefits of concurrent planning to globally-recognized customers across multiple industries such as automotive, life sciences, consumer packaged goods and others,” said Muelhoefer. “I look forward to putting my past experience and success with organizations delivering SaaS and cloud-based solutions to work in my new role at Kinaxis, as we strive to increase awareness and expand our global footprint through the ongoing delivery of RapidResponse.”
Muelhoefer brings an extensive marketing background to his new role at Kinaxis, most recently as Chief Marketing Officer at Intralinks, where he led a global team through the execution of multiple go-to-market and demand generation strategies. Prior to Intralinks, Muelhoefer held CMO roles at IBM and Platform Computing, and was the General Manager of SaaS PLM at PTC (Parametric Technology Corp). With a strong background as a product leader, Muelhoefer will draw on his valuable cross-functional experience to help grow all aspects of Kinaxis’ marketing functions at the scale necessary to support the company’s long-term objectives.
“We are thrilled to have Jay join the executive team as we begin to accelerate our investments in expanding our business through Europe and Asia,” said John Sicard, Chief Executive Officer at Kinaxis. “Jay’s experience in leading global marketing teams and his deep intellect in product marketing will be instrumental in generating maximum demand for our revolutionary supply chain, and sales and operations planning product.”
A client-focused product evangelist and relationship-driven team leader with a track record of success in software-as-a-service business models, Muelhoefer holds an MBA from Harvard Business School, and both a Master of Science and Bachelor of Science in Engineering from Massachusetts Institute of Technology.