Industries

400 billion minutes is a long time. It sounds like it could be a made-up number, but according to Nielsen, that is the volume of minutes streamed on US televisions in just the first three weeks of March 2020. Streaming is becoming a well-curated experience intended to not only delight customers but also give providers and device manufacturers a direct connection to their end-users. That exclusivity directly links the user consuming the content to the device playing it, driving demand for physical units in the process. When everything aligns as such, the ultimate responsibility for delivering the customer experience falls on the supply chain.