In the wake of the coronavirus hysteria, images of empty store shelves have triggered a few things: even more panic buying, a social media frenzy of hoarder shaming and even gang activity linked to toilet paper theft in Hong Kong. Many stores are implementing limits on how much toilet paper, hand sanitizer and other products people can purchase, with some stores even dispatching security guards to watch over the aisles and ensure customers aren’t taking more than their fair share. For many supply chain leaders, this presents the enormous and potentially costly challenge of dealing with the bullwhip effect.